Betfair Announce Liverpool FC Partnership

Betfair one of the biggest online betting brands worldwide and our favourite cash out betting site, has this week announced it is joining forces with Liverpool FC, one of the biggest sporting brands in the world, to become their official betting partner in the United Kingdom, Spain, Ireland, Denmark, Bulgaria and Italy.

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Liverpool FC is a global brand and works with leading edge commercial partners like Betfair around the world, providing unparalleled commercial opportunities.

This joint venture will benefit both parties and will see Betfair using the strength of the Liverpool F.C brand, global appeal and reach, to connect with fans in these regions. With LFC’s fans benefiting from Betfair’s range of innovative betting products, including Price Rush and Cash Out.

The partnership will be instantly visible with Betfair’s branding appearing in social media integration ahead of LFC matches, advertising in match day programmes and a placement on the Wi-Fi gateway.

In return Liverpool fans can expect to enjoy unique offers and enhanced prices on their team, as well as Betfair’s general promotions and betting offers.

Despite the current turn in fortune of Liverpool FC, Betfair were more than happy to have the opportunity to be associated with one of the world’s most historic and famous football clubs having won 18 League Titles, seven FA Cups, eight League Cups, five European Cups, three UEFA Cups, three European Super Cups and 15 Charity Shields

With Mark Ody, Betfair’s brand director, stating “We’re excited to be working with a club of the scale and fame of Liverpool Football Club”

“Everything about Liverpool Football Club is iconic, The Kop, the passionate fans, the Liver bird on the jersey, the entertaining football. It’s a great match as Betfair excites consumers with a supercharged betting experience, bringing fans closer to the action through our innovative products.”

It appears admiration runs both ways according to Billy Hogan, Chief Commercial Officer at Liverpool FC.

“We are delighted to be joining forces with one of the world’s largest online betting organisations”.

This type of partnership is not exactly new to football, with teams like Real Madrid, Bayern Munich and Manchester United all having preferred betting partners, in an effort to approve their appeal and brand reach.

Fans of Liverpool Football Club can stay loyal to their beloved team and show their support for the joint venture and open a Betfair account today!

New Betfair players can take advantage of a generous welcome bonus.